Happy Friday, friend! Idk what hit harder this week— 1️⃣ The Alabama pollen count 🌸 or 2️⃣ This zinger of a truth bomb: The internet doesn’t reward the best offer—it rewards the best-communicated one. 🔥 And yet—most websites? They talk around the offers. They flirt with sticky positioning ... but never put a ring on it. They make your audience work way too hard to figure out WHAT you do ... HOW to buy from you ... and WHY you’re the one to trust. Especially in this whole ~trust recession~...