Hey, hey Reader! Here's a deets check if you're thinking about coming to tomorrow or Thursday's live Copy Kit Clinic: 🗓️ When: Wednesday, March 26 @ 12 p.m. or 8 p.m. ET OR Thursday, March 27 @ 10 a.m. or 1 p.m. ET 🕐 Length: 1 hour (with a buffer hour for Q&A if we go long, I historically 😅 stay late to talk & problem solve in real-time) 📹 Replay: Maybe. Idk. Mostly bc sometimes the tech fairies show up. Sometimes they’re out to lunch. And honestly? Some slides are better seen live—and I will...
11 days ago • 2 min read
Happy Friday, friend! Idk what hit harder this week— 1️⃣ The Alabama pollen count 🌸 or 2️⃣ This zinger of a truth bomb: The internet doesn’t reward the best offer—it rewards the best-communicated one. 🔥 And yet—most websites? They talk around the offers. They flirt with sticky positioning ... but never put a ring on it. They make your audience work way too hard to figure out WHAT you do ... HOW to buy from you ... and WHY you’re the one to trust. Especially in this whole ~trust recession~...
15 days ago • 3 min read
Happy Spring, Reader! Adding another 🧼🌸🌱~fResH sTaRt~ szn-themed email to your inbox? It’s a risk I’ll take— But only because this revelation has hit me like a ⚡️LIGHTNING bolt lately: You probably don’t need more offers. What you LIKELY need is sharper messaging. After rubbing elbows with some of the top players in this whole *gestures hands* digital/creative space thanks to a couple of masterminds & our client list … I’ve noticed something: the best don’t necessarily do more. I mean, I came...
18 days ago • 3 min read
April 5, 2025 edition, vol. 44 | Read online Access CopyBank.Club library archives of past copy drops ✏️ Request a template G'morning, CopyBankers! Y’all absolutely crushed it with the response to sharing your CopyBank.Club drops in the wild—WOW. 🤯 My assistant Wendy let ol' Chatty G do its thing and randomly pulled a winner for the Amazon gift card … drumroll please ... 🥁 Leah S.! 🎉 A HUGE thank you to everyone who submitted—I see you, I appreciate you, and I love seeing how you’re putting...
about 2 months ago • 8 min read
Hi, hi, hi! Back home from a stint up to Nashville last week for Amy Porterfield's mastermind—it's just the raddest group of 22 women. 💙 My heart's so buzzy, brain buzzier (if possible). Here’s what’s coming your way in this drop— 🗓️3 planning habits I SWEAR by as a mom of 3 🤖4 ChatGPT prompts for dusting off your client mag 🥅 "you only had one job" Today’s Small Biz Shot of Espresso: "Most businesses obsess over getting more leads when they haven't even fixed what happens when the phone...
about 2 months ago • 5 min read
Already crushing your 2025 projections? Click here to take a graceful stage left exit on emails about this workshop. You’ll stay on my list for the regular programming you love, just without the cash flow chatter. 🎤👋 Happy Thursday, Reader— Sixty-five. Sixty-five percent of you whose eyeballs are hitting this line right now will not make it to the 10-year mark in business. (!!) You know this. They tell us these stats all the time. And the #1 thing that knocks small business owners, creatives,...
2 months ago • 2 min read
Morning, Reader! ☀️ A peek into my home last night— ⬆️PJ party + viewing sesh of The Snowy Day to prep for the rare arctic blast that's hopefully headed our way in lower Alabama today (!). ❄️ I know any second, a bedhead will pop up asking for pancakes between window trips to check for powder falling from the sky. I'll get little to no laptop hours today (besides now). And I'm DEEPLY okay with that. Because I'd imagine we're similar: Money probably wasn’t the main reason you started your...
2 months ago • 4 min read
Hi! ~wades through all the "fresh start" emails in your inbox~ It me, the girl who fresh started ~5ish times in 2024. 😜 Here's what you can expect in this drop— 🤖 My 260+ hours in AI-land 💤 Stealing from sleepy messaging 🧵 A game-changing Slack tweak Today's Small Biz Shot of Espresso: "Directing your attention toward the most important object of your choosing—and then sustaining that attention—is the most consequential decision we will make throughout the day. We are what we pay attention...
3 months ago • 4 min read
Happy New Year, Reader!! 🥳🍾 Eeeek! 2025, let’s roll. Idk about you, but those hushed days between Christmas & the New Year take the gold for my fave week every year, no contest. 🤩 I cozied up the last couple of weeks, auditing the Wild Ride of 2024™ (whoosh.) & chiseling some goals for 2025. I’ve never had a year quite like 2024. 🫠 I recommend the trifecta of 1 new baby + 1 state move/new house/new schools/etc. + 1 new (TRAVELING!) job for the husband plus a world-rocking situation with my...
3 months ago • 6 min read